今年36岁的伊万卡在一份声明中称：“在华盛顿待了17个月之后，我不知道我什么时候以及是否会再回到（时尚）行业，但我明确知道，在可预见的未来，我关注的重点将是我在华盛顿的工作。”
特朗普自2016年11月大选获胜后，其家族生意一直因利益冲突饱受争议，因为无论是旗下房地产还是消费品业务，都很依赖“特朗普（Trump）”这个品牌效应。
2017年，面临外界关于特朗普家族可能存在利益冲突的批评，伊万卡·特朗普放弃了对其服装公司的日常管理，并将其资产置于由家庭成员管理的信托中。
伊万卡的同名时尚品牌Ivanka Trump创立已有11载，主要销售中档价位的女装、鞋子和配饰等商品。她的公司称，现有的合同内容将可以继续运行，但许可合同将不再续签。品牌关闭后，这家公司的18名员工将被裁员。
特朗普批评者则认为，伊万卡这次关闭自己的时尚业务，标志着始于2016年的抵制运动的胜利。
自特朗普当选美国总统以来，包括Nordstrom、Hudson”s Bay和Sears在内的零售商已经大量减少或完全停止销售与特朗普有关的品牌产品，但他们均称这一决定是由于品牌销售不理想，而非政治原因。
伊万卡·特朗普的品牌在一份声明中称，梅西百货旗下的Bloomingdale”s、Dillard”s和亚马逊网站上仍在销售其商品。
据《华尔街日报》报道，在截至今年6月的12个月内，伊万卡·特朗普品牌的在线销售与去年同期相比下滑近55%。
特朗普家族生意受到诟病的另一点是，特朗普上台后一直倡导要振兴美国制造业，但特朗普自己的品牌和伊万卡·特朗普的产品生产线都在美国之外。
美国最有组织的抵制行为应该要数“抓紧你的钱包”（Grab Your Wallet）行动。这项行动的名称影射了特朗普在竞选期间被爆出的性侵多名女性丑闻，行动主要是呼吁消费者们抵制售卖伊万卡·特朗普或美国总统唐纳德·特朗普品牌商品的商场。
自从特朗普当选美国总统后，伊万卡的生意也因模糊产品推广和政治之间的界限而招致外界批评。2016年11月，她的公司给记者们发去了一封“时尚预警”的公关稿，推广自己在CBS王牌新闻节目《60分钟》上戴的一款金手链。
去年2月2日，时尚网站The Racked就报道称，伊万卡的产品已经开始在Nordstrom的网站上被撤下。“抓紧你的钱包”行动也宣布了胜利。
此前，美国《财富》杂志报道称，Nordstrom的联席总裁Pete Nordstrom在2016年11月致员工的一封邮件中就提到了与伊万卡的合作问题。他称，Nordstrom百货公司收到了来自不同立场顾客的信，无论他们继续销售还是撤下与特朗普有关的产品，都会有人威胁抵制。
“这是一个极其两极分化的问题。无论我们怎么做，我们最终都会让部分消费者失望。我们出售的所有品牌都是基于业绩的评估，如果消费者不买，我们就不卖。”Pete Nordstrom说。
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